Instagram Analytics and Advanced Reporting

Get the insights you need to optimize your Instagram strategy, from campaign KPIs to accurate attribution modeling.

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Connect Glew and

Instagram

to:

  • Pre-built dashboards for Facebook and Instagram advertising, with KPIs for campaigns, ad sets and ads
  • See which campaigns are helping you acquire and retain the most customers
  • Track spend and profitability to understand how much Instagram is adding to your bottom line

The data you need to drive your Instagram strategy.

Connect your Instagram advertising data with your ecommerce KPIs and other marketing channels for comprehensive reporting across your customer journey, from campaign to conversion.

Evaluate and optimize your Instagram strategy with performance metrics like ad spend, orders, revenue, AOV, LTV, new and repeat customers and profitability by campaign. Easily filter data to identify which campaigns and ads are working—and which ones aren't.

Compare Instagram ad performance alongside all your other channels to get a unified view of marketing efforts and drive strategy across the board.

FEATURED KPIs

Ad spend
Revenue
Profit
Margin
Return on ad spend
CPC and CPM
Click through rate
Conversion rate
Orders
Impressions
Reach
Frequency
Lifetime value
New customers
Repeat customers
Average order value by channel
Refunds by channel
Discounts by channel
Lifetime return on ad spend by channel
Lifetime value to customer acquisition cost by channel
New customer acquisition cost by channel
Profit per new customer by channel

Performance KPIs

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Customer analytics

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marketing analytics

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product analytics

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Inventory analytics

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Attribute customers to the right campaigns.

Use Glew's advanced channel mapping model to accurately attribute customers to campaigns. See which campaigns are driving the most acquisition and retention. Compare data using Facebook attribution, first-order or last click.

Manage spend and maximize Instagram ROI.

Break down ad spend across Facebook and Instagram and understand how much it's costing you to acquire new customers. Track profitability and customer lifetime value by channel and campaign to ensure you're maximizing your ROI.

See all your channel data in one place.

Track Instagram and Facebook advertising KPIs alongside all your other marketing channels, from email to influencers. See what's driving the most value, and make smart decisions about where to invest your marketing dollars.

Glew uses Facebook Ads Manager to pull Instagram advertising data.

Just connect your Facebook advertising account to get Instagram ad insights in Glew.

FAQs

How is ad spend attributed to Facebook versus Instagram?

Ad spend in Glew is pulled in directly from Facebook Ads Manager and will default to Facebook, Instagram, Messenger or Audience Network, depending on your campaigns.

Get started with Glew.

Connect your data for a 10-day free trial today - no credit card or commitment required.

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