Advertising

Criteo Analytics and Advanced Reporting

Advanced Analytics and Reporting

Glew integrates with Criteo to pull data on your audience, budgets, categories, campaigns, campaign bids, campaign stats and portfolios hourly.

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Connect Glew and

Criteo

to:

  • See your Criteo data alongside all your other advertising channels and marketing efforts in one place
  • Measure the effectiveness of your marketing efforts and plan profitable strategies with KPIs by channel and campaign
  • Understand true performance with top-line KPIs that take into account advertising spend
  • Evaluate the long term impact of your marketing and advertising with lifetime value metrics
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Smarter omnichannel marketing analytics, powered by data.

Successful marketing strategies require constant optimization - shifting campaigns and creative, adjusting budgets, testing discounts and more. To optimize, you need to know what's working and what's not. That starts with data.

Glew puts your marketing analytics in one place, so you can easily see which channels and campaigns are helping you acquire new customers and drive revenue.

FEATURED KPIs

Ad spend
Revenue
Profit
Margin
Return on ad spend
Orders
Lifetime value
New customers
Repeat customers
Average order value by channel
Refunds by channel
Lifetime return on ad spend by channel
Lifetime value to customer acquisition cost by channel
Profit per new customer by channel

Performance KPIs

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Customer analytics

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marketing analytics

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product analytics

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Inventory analytics

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Criteo + Performance Analytics

Instantly get a complete view of performance, with pre-built and custom ecommerce dashboards for KPIs, marketing channels, customers, products, orders, inventory and subscriptions.

Criteo + Marketing Analytics

Understand which marketing efforts are generating the most new customers and revenue, which are the most profitable, and where to reallocate resources for the most effective marketing strategy.

Criteo + Customer Analytics

Optimize your customer journey, start to finish, by connecting your marketing and sales channels with shipping and fulfillment, loyalty and reviews, customer support and more.

Connect your Criteo account in Glew in just a few clicks.

You'll be able to access Criteo KPIs in Glew as soon as your data is imported and transformed.

FAQs

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