Guides

Explore our latest Guides to scale your commerce business with data-driven insights.

The Ultimate Guide to Ecommerce Dashboards in 2022

What is an E-commerce Dashboard?Information is wealth for e-commerce companies. As a business owner of an online store, you may want to track revenues

Ecommerce Analytics: Are You Getting the Most Out of Yours?

What is Ecommerce Analytics?To understand the value of ecommerce analytics, it is useful first to begin with its definition. eCommerce analytics is a

Guide to Data Analytics: How to Tell a Story With Your Data

The business intelligence lifecycle involves three major components:A data pipeline (to connect, extract, and transform all your data sources and inte

Guide to Data Warehouses: Storing and Maintaining Your Data

In the first part of this series, focused on data pipelines, we touched on how running a business means you are generating tons of data. As we di

Guide to Data Pipelines: How They Work, Why You Need One and What Your Options Are

Running a business means you’re generating a ton of data. For example, if you’re an ecommerce merchant, you’re gathering data every day on things

7 Ways to Use Data to Keep Your Business Growing

If you’re an ecommerce or multichannel retailer, you know that it’s critical to have up-to-date, accurate information to help you make smart decisions

Ecommerce Analytics: A Guide to the Most Popular Platforms and Tools

Introduction A lot goes into successfully running - and growing - an ecommerce store. From selecting an ecommerce platform to setting up analytics and

Ecommerce Data by Platform

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

Google Analytics and Enhanced Ecommerce Tracking

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

Email Marketing and Email Automation Tools

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

Social Media Advertising and Ecommerce: Facebook Ads vs. Instagram Ads

Explore the chapters:Introduction: Ecommerce Analytics: A Guide to the Most Popular Platforms and ToolsChapter 1: Ecommerce Data by PlatformChapter 2:

How to Calculate Your Value Shoppers for Your Online Store

As an ecommerce retailer, there are many key metrics that are important for you to know. How to interpret those key metrics will help you to gain valu