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Google Ads Analytics and Advanced Reporting

Advanced Analytics and Reporting

Connect your Google Ads data in Glew for actionable multichannel marketing insights.

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Connect Glew and

Google Ads


  • Easily evaluate campaign performance to optimize strategy and budget
  • Understand the ROI of your Google Ads strategy by directly tying campaigns to sales and revenue
  • See Google Ads data alongside all your other channels for a comprehensive view of marketing efforts
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Analytics designed to drive ROI for your Google Ads campaigns.

Glew helps you get the data you need to scale a successful Google Ads strategy, with KPIs designed to drive ROI.

Connect Google Ads with your ecommerce platform to see the real impact to your bottom line. Track performance KPIs to make sure your campaigns are paying off now and longterm. Optimize your Google Ads strategy with data on your best-selling products, your most valuable customers and your most profitable days and times.


Ad spend
Return on ad spend
Lifetime value
New customers
Repeat customers
Average order value by channel
Refunds by channel
Discounts by channel
Lifetime return on ad spend by channel
Lifetime value to customer acquisition cost by channel
New customer acquisition cost by channel
Profit per new customer by channel

Performance KPIs

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Customer analytics

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marketing analytics

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product analytics

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Inventory analytics

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Get powerful attribution insights.

Glew's advanced attribution modeling helps you  tie  customers back to the  channel and campaign they came from. That means you can see what's driving acquisition and optimize your efforts for growth.

Manage costs and drive profitability.

See exactly how much you're spending on Google Ads versus how much value they're adding to your bottom line—right now and long-term. Get the data you need to manage budgets, adjust spend and maximize profits.

See all your marketing data in one place.

Evaluate your Google Ads campaigns alongside all your other marketing channels, from Facebook to email to influencers. Get unified view of your marketing performance for data-driven decision-making.

Connect your Google Ads account to start evaluating your channel and campaign performance.

As soon as your data is imported and transformed, you'll be able to see Google Ads KPIs in Glew.


My Google Analytics and/or Google Ads account isn't connecting. How do I fix it?

If you’re having trouble connecting your Google Analytics account, it may be because you previously had a Glew account that has since been deactivated. If that’s the case, follow the steps below to remove Glew as a third-party app from your Google account, then reconnect Google Analytics in Glew:

  1. Log into to your Google account at
  2. From the left navigation panel, select Security.
  3. Scroll down to the section “Third-party apps with account access” and select “Manage third-party access”
  4. Select Glew from the list of third-party apps and click “Remove Access.” (Note: if it says Glew has access to both Google Analytics and Google Ads, it will remove access to both integrations. If not, you will need to log into your Google account for Google Ads and repeat the steps above.)

Once you complete those steps to remove Glew as a third-party app, return to your Store Settings in Glew and follow the instructions to connect Google Analytics:

In Glew:

  1. Log into to your Glew account using your email and password
  2. Click on your store from the list of stores shown
  3. From the left navigation panel, click “Store Settings”
  4. Find the section labeled “Integrations” and scroll down to “Additional Integrations”
  5. Click on Google Analytics from the list of integrations
  6. Click “Get Started” and follow the prompts to connect Google Analytics to Glew. (Note: We recommend logging out of all Google accounts before proceeding with this step to ensure that you are connecting the correct account).
  7. Click the Google profile from the list shown and click “Save.”

Repeat the steps above if needed for Google Ads. If you are still experiencing issues, please reach out to us at


Select “Security” from the left navigation panel in your Google account.

Scroll to "Third-party apps with account access" and click "Manage third-party access"

Click on Glew from the list of apps and select "Remove Access."

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