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Google Analytics Integration for Advanced Ecommerce Reporting

Advanced Analytics and Reporting

Glew's Google Analytics integration gives you insights that connect the dots across your customer journey, including conversion, multichannel attribution and more.

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Connect Glew and

Google Analytics


  • Track each customer journey, from initial interaction through conversion
  • Accurately attribute sales across your marketing channels and campaigns to see what's working and what's not
  • Understand the true performance of your channels and campaigns, from new customer acquisition to lifetime value
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Powerful channel reporting, for smarter marketing strategy.

Glew connects your ecommerce store data with Google Analytics to close the loop between campaign and conversion and help you better analyze and optimize your marketing channels.

Combine ecommerce KPIs with channel insights from Google Analytics to attribute every customer back to their original source.

See the channels that help you acquire the most new customers, and the customers who are worth the most long-term. Get actionable insights into channels, campaigns and ads to help you optimize your marketing efforts.


Web traffic
Orders by channel
Revenue by channel
Profit by channel
Average order value by channel
Refunds by channel
Discounts by channel
Ad spend by channel
Customer acquisition cost by channel
Repeat customers by channel
Return on ad spend by channel
Lifetime return on ad spend by channel
Lifetime value by channel
Lifetime value to customer acquisition cost by channel
Customer acquisition by channel
Profit per new customer by channel

Performance KPIs

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Customer analytics

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marketing analytics

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product analytics

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Inventory analytics

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See what's driving acquisition.

Identify where your new customers are coming from with powerful, flexible attribution reporting. Choose first-order or last-click attribution and use Glew's advanced channel mapping model to match every order with the right source.

Maximize your marketing ROI.

Compare all your marketing channels, from Facebook to email to influencers, by acquisition, revenue, profit, average order value and more. See what's working now and long-term with lifetime value metrics by channel.

Turn data into decisions.

Track performance KPIs to troubleshoot issues and identify opportunities. Find out where you should be spending more or pulling back. And easily monitor all your data in one place, with pre-built dashboards and filterable tables.

Connect your Google Analytics account along with your ecommerce store in Glew.

As soon as your data is imported and transformed, you'll be able to access it in Glew.


My Google Analytics and/or Google Ads account isn't connecting. How do I fix it?

If you’re having trouble connecting your Google Analytics account, it may be because you previously had a Glew account that has since been deactivated. If that’s the case, follow the steps below to remove Glew as a third-party app from your Google account, then reconnect Google Analytics in Glew:

  1. Log into to your Google account at
  2. From the left navigation panel, select Security.
  3. Scroll down to the section “Third-party apps with account access” and select “Manage third-party access”
  4. Select Glew from the list of third-party apps and click “Remove Access.” (Note: if it says Glew has access to both Google Analytics and Google Ads, it will remove access to both integrations. If not, you will need to log into your Google account for Google Ads and repeat the steps above.)

Once you complete those steps to remove Glew as a third-party app, return to your Store Settings in Glew and follow the instructions to connect Google Analytics:

In Glew:

  1. Log into to your Glew account using your email and password
  2. Click on your store from the list of stores shown
  3. From the left navigation panel, click “Store Settings”
  4. Find the section labeled “Integrations” and scroll down to “Additional Integrations”
  5. Click on Google Analytics from the list of integrations
  6. Click “Get Started” and follow the prompts to connect Google Analytics to Glew. (Note: We recommend logging out of all Google accounts before proceeding with this step to ensure that you are connecting the correct account).
  7. Click the Google profile from the list shown and click “Save.”

Repeat the steps above if needed for Google Ads. If you are still experiencing issues, please reach out to us at


Select “Security” from the left navigation panel in your Google account.

Scroll to "Third-party apps with account access" and click "Manage third-party access"

Click on Glew from the list of apps and select "Remove Access."

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