Merchants often think of LTV in terms of customers - how much revenue will your customers generate for you, over the course of their entire relationship with your brand?
But if you use Glew, you know that thinking about LTV only through the lens of customers leaves a wealth of data - and potential profit - on the table. There's LTV by channel - which of your marketing and advertising channels are helping you acquire the highest-LTV customers? And, of course, there's product LTV - which products are your highest-LTV customers actually purchasing?
In this webinar, we'll look at how LTV on a product level, as a piece of buying order spectrum analysis, helps you answer critical questions like:
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