Glew Academy, Video 4: Lapse Point
Overview
Watch our fourth Glew Academy video to learn how to optimize the timing of your ecommerce and multichannel strategy through the lens of a unique calculation called lapse point. We'll go over what lapse point is, how we calculate it in Glew, how you can use it to define customer segments, and how you can use it to optimize your timing and communication to those customer segments.
Plus, see Mark's slides from the video.
Related: Check out our recent webinar on how to use lapse point to drive customer retention
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