In this webinar we talk about the key differences between Universal Analytics and Google Analytics 4, so that you and your team are "in the know."

We also cover the Top 4 things you can do to prepare for a successful migration:

1. Think in Terms of Users and Events Instead of Sessions
2. Think About User Metrics Across Platforms
3. Prepare for Managing Historical Data
4. Make a Step-by-Step Migration Plan with Your Team

Check out our webinar slides for more!