Overview

Of the four cornerstones of ecommerce analytics - the who, what, where and when - who you're selling to is one of the most important. After all, if you don't have customers, you don't have a business.

Watch this Glew University webinar to learn more about customer segments in Glew, and how you can leverage them to gain insights on your customers and develop a winning strategy that maximizes profitability.

We cover:

• Customer segmentation in Glew, and which customer segments you should be looking at
• How to create custom segments
• How to use segmentation for marketing (including automatic segment sync with Mailchimp and Klaviyo)
• How customer segmentation provides insights about your customers, their buying behavior and their demographics that help you drive growth

Plus, check out our slides from the webinar.