Overview

In this Glew University webinar, we do a deep dive on understanding attribution and channel mapping and share how you can get powerful insights from Glew Pro!‍

We cover:

• Glew's updated channel mapping model and how it impacts your campaign set-up and reporting.
• Attribution models available in Glew and when to use each one - (first-order vs. last-click).
• Using attribution to evaluate channel performance and drive strategy, including where to find those insights in Glew Pro.

Plus, check out our slides from the webinar.