Channel Mapping and Attribution

August 24, 2022


In this Glew University webinar, we do a deep dive on understanding attribution and channel mapping and share how you can get powerful insights from Glew Pro!

We cover:

  • Glew's updated channel mapping model and how it impacts your campaign set-up and reporting.
  • Attribution models available in Glew and when to use each one - (first-order vs. last-click).
  • Using attribution to evaluate channel performance and drive strategy, including where to find those insights in Glew Pro.

Plus, check out our slides from the webinar.

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