Information is wealth for e-commerce companies. As a business owner of an online store, you may want to track revenues, operational costs, inventory, promotions, customer feedback, and more. This information can help you identify market trends, changes in consumer behavior and impending issues with your online store that may require your immediate attention.
However, there are two issues that every e-commerce business owner wants to overcome with e-commerce data. They are:
The only solution that can address these two issues is an e-commerce dashboard!
An e-commerce dashboard is a user interface that displays a set of metrics and key performance indicators (KPIs) related to the sales, revenue, products, and customers of an e-commerce business.
In this guide, you’ll learn about popular KPIs for e-commerce platforms, various examples of e-commerce dashboards, and how they can provide a complete and comprehensive view of your data for sales, marketing, customers, and products.
Businesses benefit from e-commerce dashboards in many ways.
Business owners aim to track a wide range of KPIs and metrics that help assess the performance of their online store. Here is a list of the top 12 KPIs and metrics you may want to track on an e-commerce dashboard:
E-commerce businesses can create different dashboards based on their requirements. They can club a few KPIs and metrics to generate at-a-glance visualizations of their store performance. For instance, your online store can use metrics such as AOV, revenue by channel, spending by channel, and conversion rate to create a full-funnel dashboard.
Let’s take an in-depth view into a few dashboard examples that help you assess your overall store performance, marketing performance, efficiency of customer support, and more.
Online stores, unlike physical stores, don’t have specific store operating hours. They are expected to be up and running 24/7.
But how will you monitor if the store is working?
You can create an e-commerce dashboard with the help of metrics such as website response time, number of visitors on the site, most recent order, page load time, order volume by region, order volume by device, hourly order volume, and others.
These metrics enable you to check if orders are processing smoothly and customers are checking out without any obstacles. With this type of dashboard, you can quickly flag any issues with your website and get them fixed.
Operational issues can derail an ecommerce business. By tracking operational metrics in areas such as inventory, promotions, and fulfillment, you can easily address operational issues before they negatively impact your profitability and customer satisfaction.
Continuous monitoring helps you thrive in your e-commerce business. It makes sure that your business is on track to achieve its long-term objectives. Weekly or monthly performance dashboards help you assess how your store is performing this week versus the last week, or this month versus the last month.
Are your online sales going up? Is your customer acquisition cost going down? What are your best performing products? Is your store on track to meet this quarter’s targets?
Weekly and monthly performance dashboards that represent metrics related to customer acquisition, sales performance, and orders can help you answer these questions and encourage you to make informed decisions for the growth of your online store.
Over 58% of respondents in a recent survey have said that they will sever a business relationship if the customer service is bad. Customer support plays a critical role in retaining your customers and increasing customer lifetime value (CLTV). A customer support dashboard provides a 360-degree view of your customer service and helps you take the appropriate steps needed to improve your customer service team's performance.
The following are key metrics associated with customer support dashboards:
E-commerce sites attract traffic from various channels including search engines, paid search, social media, email marketing, and more. A small change in the performance of these channels can impact your bottom line. A marketing dashboard that incorporates metrics related to your overall marketing performance, marketing campaigns, and individual marketing channels can help you optimize the effectiveness of your marketing strategy.
Creating your own customized dashboard templates is always advisable because it enables you to view insights on only a few areas that need constant monitoring. It eliminates the analysis paralysis and helps business owners make more informed decisions. The dashboard examples provided in this guide can help you identify issues with your e-commerce store and track your performance across all of your business departments.
Glew offers automated multichannel e-commerce dashboards that provide a unified view of products, customers, promotions, inventory, fulfillment, and more. Glew’s e-commerce analytics dashboards enable you to bring all your data sources together and track the most important KPIs at the click of a button.
Thousands of brands and agencies trust Glew’s e-commerce analytics dashboards for the following reasons:
Want to learn more about Glew’s ecommerce analytics dashboards? Schedule a demo today.
Try a free trial of Glew Pro or Glew Starter today - no credit card or commitment required.