We’re kicking off the new year with one of the most highly anticipated new features to be added to Glew. We’re excited to announce that a dedicated Google Ads dashboard - including reporting and analytics across campaigns, ad groups and ads - is coming soon to Glew.io! 🎉
Why it matters: Google Ads reporting (outside of ad spend) was previously only available via custom report. In the coming days, it will automatically be available for all Glew users.
Glew’s new Google Ads dashboard includes powerful analytics and reporting for your Google advertising activities, allowing you to get better insight into your advertising performance, profitability and more, and seamlessly view Google Ads data alongside your other marketing channels.
With this update, Glew users can:
You'll be able to find our new Google Ads dashboard at Performance > Advertising in your Glew account (just select Google Ads from the Platform dropdown).
Our Google Ads update has a big impact for Glew.io users, who could previously access Google Ads data (other than ad spend) through custom reports. We've outlined some of the biggest benefits below:
Now, you don't need a custom report to get powerful Google Ads insights. Metrics like impressions, CPM, clicks, click-through rate, average CPC, average position, conversions, conversion rate, conversion value, orders, revenue, AOV, ROAS and more are available across campaigns, ad groups and ads, with filterable tables allowing you to segment your data for deeper dives.
An automatic connection with your ecommerce cart data allows for more accurate attribution reporting, so you can see exactly how your Google Ads campaigns are impacting your bottom line and how many customers you're acquiring through ads. Easily access data like conversion rate, orders, average order value, return on ad spend and more.
Google Ads likely isn't your only advertising channel. With Glew, you can see performance for all your advertising channels in one place - from Google to Facebook, Instagram, affiliates and more. Compare orders, revenue, return on ad spend, lifetime value and more by channel, and add data to comprehensive advertising reports to see top KPIs across Google Ads and other channels.
Check back soon to see this update in your Glew account at Performance > Advertising (just select Google Ads from the dropdown). Interested in learning more? Start a free trial to see your Google Ads data in Glew, or schedule a live demo with our team!
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