Email is a powerful tool for ecommerce merchants - when you send the right message to the right person. Glew helps you get a greater return on your email strategy, with data and insights for more targeted communications.
Create customer segments in Glew, or use more than 30 pre-built segments like VIPs, frequent shoppers, big spenders and value shoppers. Then, automatically push segments and product recommendations directly from Glew to Mailchimp for powerful, personalized campaigns.
"Glew allows us to view everything that is going on with our business from traffic to sales, users to products. We take advantage of the Amazon and Mailchimp integrations as well. The customer service is excellent and the platform is easy to use. An essential and well-liked part of the management of our business."
From your highest spenders to your most frequent purchasers to a hand-picked list of your favorite customers, identify your VIPs and develop an email strategy designed to build brand loyalty.
Track your at-risk customers and reach them with the right message, before it's too late. Incentivize with discounts, push your highest-value products, and automate win-back campaigns to drive retention.
Measure email performance alongside all your other marketing channels to see how email stacks up in terms of acquisition and lifetime value. Track campaign KPIs like revenue and orders to see what's working and what's not.
As soon as your data is imported and transformed, you'll be able to access Mailchimp KPIs and sync customer segments.
Glew’s Email Marketing analysis, under the Performance tab, combines data from both your email platform and your ecommerce cart. If you use Mailchimp and Shopify, you may notice some metrics missing after May 2019, including revenue and orders. This is because we pull those metrics from Mailchimp – when Mailchimp and Shopify ended their partnership, those metrics were no longer automatically available.
In order to view revenue and orders for Mailchimp campaigns, you will need to have your revenue and order data imported from Shopify back into Mailchimp You can do this manually, or using a third-party app like ShopSync or Zapier.
From Mailchimp: “Once the integration (Shopify) is phased out, historical data will remain available in Mailchimp for up to 30 days. After that point, purchase data, and some customer information, will no longer be visible in Mailchimp. Your Shopify data will remain available through your Shopify account, and you can choose to import it back into your Mailchimp account.”
More information, including instructions for how connect your Mailchimp and Shopify accounts using a third-party app: https://mailchimp.com/help/shopify-solutions/
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