Report on Facebook advertising KPIs alongside your ecommerce and other marketing channel data, for a unified view of performance and actionable insights that drive smarter marketing strategy.
Track key metrics like ad spend, orders, revenue, AOV, LTV, new and repeat customers and profitability by campaign. Filter and segment data to easily identify your highest- and lowest-performing campaigns and ads.
Plus, see Facebook data alongside all your other channels, to help you decide how to prioritize your marketing resources.
"Great tool for a daily snapshot across ecommerce channels and easy insights into Facebook ad performance."
See how many new customers you're getting through Facebook campaigns, and how it stacks up to acquisition from your other marketing channels. Compare data using Facebook attribution, first-order or last-click.
Understand the impact of your Facebook campaigns in real-time and long-term. Know exactly how much it costs you to acquire a customer through Facebook, compared to how much they'll spend with you over time.
Easily track the KPIs you need to develop a smart, profitable Facebook strategy. Know which campaigns and ads are performing—and which ones aren't. Understand where to invest your marketing resources for the greatest return.
When your data is imported and transformed, you'll be able to access Facebook KPIs and dashboards instantly.
Ad spend in Glew is pulled in directly from Facebook Ads Manager and will default to Facebook, Instagram, Messenger or Audience Network, depending on your campaigns.
If you’re seeing a discrepancy between the Facebook performance data you see in the Facebook Ads Manager and in Glew as it relates to orders, revenue, conversion or ROAS, there could be a few reasons:
All other data relating to ad spend, impressions, and clicks should match what you see in your Facebook Business Manager account.
If you are looking at the correct attribution window, counting the same action type and still seeing a disparity in your data, please get in touch with us at email@example.com.
If your Facebook channel data isn't properly displaying as "Facebook" under Channels, check how your order sources are tagged. If you're using "fb" as an order source rather than "Facebook," these orders may not be attributed correctly in Glew. Use "Facebook" to ensure they are mapped correctly. The same is true for "ig" versus "Instagram."
A similar problem can occur if you use a tag like "referral" for Facebook orders - Glew will not be able tell whether they should be associated with paid or organic traffic. Use tags like "paid" or "paid social" to ensure they are mapped correctly to the "facebook-paid" channel.
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