Link tagging is the process of adding unique identifiers to your URLs, allowing you to attribute traffic to individual campaigns. By doing this, you can prove the value and evaluate the performance of each ecommerce campaign. UTM parameters are an important step in correctly tracking your ecommerce success.  

Link Tagging can also be referred to as: URL tracking, link tracking, UTM tagging or campaign tracking.

The Guide Includes:

• 3 Benefits of Link Tagging
• Taking First Steps with Link Tagging
• 4 Best Practices for Tracking