Filter and segment to drill down into customer data, including 30+ pre-built segments like VIPs, big spenders, value shoppers and more
Automatically sync customer segments with email marketing platforms for targeted campaigns
Provide personalized experiences with individual customer profiles
Analyze purchase behavior to identify opportunities to increase AOV and LTV
Monitor new and repeat customers daily, weekly and monthly to find the right balance between acquisition and retention
See which channels are helping you drive the most valuable customer acquisition, so you can allocate resources and budget more effectively
Track lifetime metrics to understand how customers interact with your store over time

Customer segmentation, for powerful insights and effective communication.

Take your customer analytics to the next level with custom segments and access unique insights and visualizations using dozens of behavioral and demographic filters, plus data sources like your ecommerce cart, loyalty program, customer support platform and more.

Use 30+ pre-built customer segments like recently purchased, VIP, high AOV, big spender, value shopper, abandoned cart and more.

See KPIs and most purchased products for each segment, sync segments with your marketing automation platform for targeted campaigns, create lookalike audiences for paid advertising and more.

Growing your business starts with understanding your customers.

Understand who your customers are and how to reach them better, with powerful demographic and behavioral insights across your entire customer journey.

Filter and segment dozens of data points to find your most valuable customers and see what they have in common, so you can attract more customers like them.

Use customer tags to report on groups of buyers, like retail vs. wholesale. Monitor active, at-risk and lost customers to identify your best retention opportunities.

And optimize your customer journey, start to finish, by connecting sales and marketing channels with shipping and fulfillment, loyalty and reviews, customer support and more.

Daily performance KPIs

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Customer insights

Relationship length

Customer status

Orders

Refunds

Refunded amount

Discounts

Abandoned carts

Abandoned cart amount

Revenue

AOV

Profit

Margin

Rewards activity

Customer support activity

Location

Customer tags

Customer segments

Value shoppers

VIP customers

Big ticket spenders

Small ticket spenders

Full price customers

Favorites

Never purchased

High AOV

Low AOV

First purchase

Recent purchase

Recently refunded

Active customers

Lost customers

At-risk customers

Custom segments

attribution

Channel and campaign attribution

First-order attribution

Last-click attribution

Acquisition by channel

Retention

Lifetime value

New vs repeat customers

Repeat customer rate

Average time between purchases

Purchase frequency

Retention by channel

All your customer analytics data, in one place.

A lot of data goes into your customer journey, from channel and campaign performance to ecommerce and retail sales to fulfillment, support, loyalty, reviews and more.

Easily connect and analyze all that data in one place, and get actionable insights that help you acquire more customers and keep them coming back.