Customer analytics

Customer analytics help you understand who your customers are, drive acquisition and retention and provide better, more personalized experiences.

Customer segmentation, for powerful insights and effective communication.
  • Filter and segment to drill down into customer data, including 30+ pre-built segments like VIPs, big spenders, value shoppers and more
  • Automatically sync customer segments with email marketing platforms for targeted campaigns
  • Provide personalized experiences with individual customer profiles
  • Analyze purchase behavior to identify opportunities to increase AOV and LTV
  • Monitor new and repeat customers daily, weekly and monthly to find the right balance between acquisition and retention
  • See which channels are helping you drive the most valuable customer acquisition, so you can allocate resources and budget more effectively
  • Track lifetime metrics to understand how customers interact with your store over time

Customer segmentation, for powerful insights and effective communication.

Take your customer analytics to the next level with custom segments and access unique insights and visualizations using dozens of behavioral and demographic filters, plus data sources like your ecommerce cart, loyalty program, customer support platform and more.

Use 30+ pre-built customer segments like recently purchased, VIP, high AOV, big spender, value shopper, abandoned cart and more.

See KPIs and most purchased products for each segment, sync segments with your marketing automation platform for targeted campaigns, create lookalike audiences for paid advertising and more.

Growing your business starts with understanding your customers.

Understand who your customers are and how to reach them better, with powerful demographic and behavioral insights across your entire customer journey.

Filter and segment dozens of data points to find your most valuable customers and see what they have in common, so you can attract more customers like them.

Use customer tags to report on groups of buyers, like retail vs. wholesale. Monitor active, at-risk and lost customers to identify your best retention opportunities.

And optimize your customer journey, start to finish, by connecting sales and marketing channels with shipping and fulfillment, loyalty and reviews, customer support and more.

Daily performance KPIs

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Customer insights

Relationship length
Customer status
Orders
Refunds
Refunded amount
Discounts
Abandoned carts
Abandoned cart amount
Revenue
AOV
Profit
Margin
Rewards activity
Customer support activity
Location
Customer tags

Customer segments

Value shoppers
VIP customers
Big ticket spenders
Small ticket spenders
Full price customers
Favorites
Never purchased
High AOV
Low AOV
First purchase
Recent purchase
Recently refunded
Active customers
Lost customers
At-risk customers
Custom segments

attribution

Channel and campaign attribution
First-order attribution
Last-click attribution
Acquisition by channel

Retention

Lifetime value
New vs repeat customers
Repeat customer rate
Average time between purchases
Purchase frequency
Retention by channel

All your customer analytics data, in one place.

A lot of data goes into your customer journey, from channel and campaign performance to ecommerce and retail sales to fulfillment, support, loyalty, reviews and more.

Easily connect and analyze all that data in one place, and get actionable insights that help you acquire more customers and keep them coming back.

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