Leveraging Glew's Integration with Google Sheets for Enhanced Data Management and Analysis

March 5, 2024

We're thrilled to announce that we have expanded Glew’s Commerce Data Cloud integrations to include Google Sheets! This integration opens up a world of possibilities for businesses looking to streamline their data management processes and extract actionable insights.

The ability to efficiently manage, analyze, and visualize data is paramount in the dynamic landscape of business analytics and data-driven decision-making. In this post, we will explore several ways Glew customers can leverage the power of the Glew Commerce Data Cloud’s comprehensive data analytics with data currently housed in Google Sheets.

Forecasting, Budgeting, Targeting & Goal Tracking

Tracking Forecasted vs. Actuals Sales

Forecasting, budgeting, targeting, and goal tracking are essential components of strategic planning for any business. However, capturing and analyzing this data can be challenging, especially when scattered across different sources. Often, our customers capture this information in Google Sheets. Glew's integration with Google Sheets gives organizations a centralized solution for managing these tasks effectively.

  • Forecasted Sales vs. Actuals: With Glew's integration, businesses can retrospectively analyze sales performance against forecasts over different periods, whether yearly, quarterly, monthly, or weekly. By importing data from various sources into Google Sheets, users can easily compare forecasted sales with actual performance, enabling them to identify trends, discrepancies, and areas for improvement.
  • Goal/Target Tracking: Monitoring progress towards sales goals, advertising targets, or other key performance indicators is crucial for assessing business performance. By syncing relevant data with Google Sheets, businesses can track their progress in real time, facilitating informed decision-making and timely adjustments to strategies.
  • Budget Management: Glew's integration simplifies managing advertising budgets and tracking return on ad spend (ROAS). By importing budget data into Google Sheets and integrating it with other relevant metrics, businesses can gain insights into the effectiveness of their advertising campaigns and optimize spending accordingly.

Using a Mapping Sheet

Many businesses need help integrating data points associated with products, customers, or orders not captured within their primary e-commerce systems. Glew's integration with Google Sheets offers a solution through mapping sheets, allowing businesses to enrich their data and unlock deeper insights.

  • Granular Reporting: By leveraging a mapping file with unique identifiers such as product IDs or SKUs, businesses can associate additional attributes (e.g., color, size, style) with their data, enabling more granular reporting and analysis. This capability empowers teams to slice and dice data differently, facilitating better decision-making and strategic planning.

Smaller Integrations

Google Sheets is a versatile intermediary for businesses seeking to integrate data from sources not directly supported by Glew or lacking APIs altogether. This approach is particularly effective for accessing critical data points periodically with low frequency.

  • Flexible Data Retrieval: Leveraging Google Sheets, businesses can pull essential data from disparate sources, even if no direct integration is available. Whether it's weekly or monthly updates, Google Sheets offers flexibility in retrieving and consolidating data for analysis within Glew's platform.

In conclusion, Glew's integration with Google Sheets offers a comprehensive solution for businesses seeking to streamline their data management processes, enhance analysis capabilities, and drive informed decision-making. Whether forecasting, budgeting, mapping data, or integrating smaller data sources, this integration empowers businesses to extract maximum value from their data assets. By harnessing the power of Glew and Google Sheets in tandem, organizations can gain a competitive edge in today's data-driven landscape.

Learn more about Glew and our Google Sheets Integration Today!

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