The weather's getting colder and the hot cocoa is flowing. There’s an energy in the air that only happens this time of year (is it excitement about the holidays or panic about our mounting to-do lists? Probably both). And as people hang decorations and send out cards, they're also thinking about what gifts to get for their loved ones - and where they’re going to find them. And while a few of the better-prepared among us might be done with their holiday shopping already, 53% of consumers wait until the Saturday before Christmas (recently dubbed Super Saturday) to finish their shopping. All that is to say that if you're an ecommerce store, there's still plenty of time to create a great customer experience for gifters and drive more sales during the holiday season. Here's how:
During the holidays, shoppers can become easily overwhelmed with all the choices, which leads to stress and indecision - and ultimately fewer sales and a poor customer experience. If you want your company to stick out amid a sea of options, a good way to create customer confidence (and give your SEO a boost) is to create gift guides. These are groupings of products listed under specific categories, such as “Gifts Under $20” or “Perfect Holiday Gifts for Mom,” along with some unique content about why these gifts are so great. PRO TIP: Use demographic and product data to figure out what groups of customers and products will be most effective to cover as gift guides (for example, look into things like your highest-performing customer groups, your hottest products, your most bundled products, your top-selling products during October-December last year, etc.). You can do this with a combination of Google Analytics and Glew, if you're a Glew user. (Not a Glew user? Start your free trial today).
While gift guides help your customers navigate through the gift selection process, there are other small details you can provide that will make holiday shopping with you even more enjoyable (and hopefully help you create customers for life). Two popular additions to the process are offering customized notes at checkout and gift-wrapping. These add a thoughtful personal touch - and save your customers some extra time during the busy holiday season. Something else that can make a difference? We all know (or might be) one of those frenzied shoppers who waits until the last minute to finishing their holiday shopping. Offering expedited shipping during the holidays is a no-brainer (even better if it's free or offered at a discount). Your customers will be relieved to know that their gifts will arrive in time - even if they were scrambling. Read this from WWD for other tips on creating a great gifting experience.
There are a number of ecommerce software extensions available that can help you easily handle the gifting options that customers need during the holidays. Whatever ecommerce platform your store is built on, there are tons of options available to customize your store. Some easy options? If your ecommerce store has a subscription item, you can allow your customers to easily gift their loved ones with subscriptions of your products or services. Gift card plugins can also help you offer e-gift cards as an easy (and last-minute) gift for people who aren't sure what to get their loved ones. Some holiday-specific apps we love:
By using these tips, you can create a truly great gift shopping experience for your customers - and help them stay calm, focused and happy with their holiday purchases. And during a busy season like the holidays, that effort won't go unnoticed - it may even turn your holiday gift shoppers into regular customers. Curious about the Glew functionality we mentioned in this article? Sign up for a free trial today - we'd love to help you see what Glew could do for your business.
We're looking forward to holiday shopping, but you might still be analyzing your Black Friday and Cyber Monday performance to see what worked, what didn’t and how you can use that information to strategize for next year. Want more holiday analytics tips? Don't miss our guide to Black Friday and Cyber Monday reporting, with insights on important metrics like conversion rate, product analytics, coupon analytics and more:
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